Budweiser | A Little Help from a Bud

To help fight domestic violence and sexual assault, we worked with Budweiser to create posters that allow women to say a codeword at the bar to get out of a dangerous situation.

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Hung in women’s bathrooms, these posters urged women to ask for their Bud with [codeword] when ordering. After doing so, the bartender would help get them get out of the bar, and safely home.

 
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