Budweiser | Mugshots

On Halloween, people get dressed in costumes before heading to the bar to drink. \And while Budweiser plays a major role in the fun times of this holiday, they also realized they play a role in the bad times - arrests for intoxications, DUI, and other crimes. When these arrests happen, they result in mugshots with costumes, and those mugshots can haunt people forever. So, on Halloween, Budweiser sought to shed light on this issue, and offer a solution: Drink Wiser by hydrating between Buds. And to do it, they recreated mugshots of real people who had been arrested in costumes, turning them into print ads.

The only thing scarier than drinking too much on Halloween is meeting your cellmate in-costume.